Piping gives you the powerful ability to swap in the panelist's previously asked Attribute response.   

   TAG:  <PIPE {Attribute Data Export Label}>    Note: Don't include the {}, just the Export Label.     See more notes and examples below. 

        This example uses SIMS open ended Comments and Piping Tag'ed Hedonics for a questionnaire employing Van Westendorp's  Price Sensitivity Meter.

   ***   PIPE  -  Notes  ***
   --------------------------

   TAG:  <PIPE {Attribute Data Export Label}>       PLEASE use your real Attribute's Data Export Label in the <PIPE Tag.

      Note: Don't include the {}, just the Export Label.

      This will swap in the panelist's previously asked Attribute response which matches the {Attribute Data Export Label}.

        Example:  Please tell us why you responded <PIPE Overall Liking> for Overall Liking?
        Displays: Please tell us why you responded Like Extremely for Overall Liking?

        Another example, your hedonic attribute's data export label is: favorite dessert  
            What is your favorite dessert?    ( ) Ice Cream  ( ) Cake  ( ) Pie  ( ) Fruit
            Question later:  When thinking about the <PIPE favorite dessert> dessert, what is your favorite characteristic?

        Another example, using open ended Comments and Van Westendorp's Price Sensitivity Meter:  
            At what price would you consider the product to be a bargain-a great buy for the money? (Cheap/Good Value)  __________?
            At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)  _________?
            Question later:  At a price between <PIPE Cheap/Good Value> and <PIPE Too expensive>, how likely are you
                              to buy this product in the next six months if available in your local grocery store?

        For Piping from a grouped intensity attribute 
            Use same PIPE TAG format, plus semi-colon usage: <PIPE {GI Attribute Data Export Label;GI Choice Label}>
            Example: Of the <PIPE {Purchase Frequency;Hot Coffee}> cups of coffee you purchase...
            It is important to place the ; semi-colon neatly between Label;Label.  No extra spaces in there, just the ; semi-colon.

        For Piping from a ranking attribute
            The PIPE TAG will return the Blinding Code of the #1 Ranked Sample.
            Example:  Please select from the list of reasons below why you preferred <PIPE Rank Overall> sample.
            Displays: Please select from the list of reasons below why you preferred 135 sample.


        Note: Supported Attributes type are Hedonics, Line Scales, Yes/No, Grouped Intensity, Ranking and open ended Comments.
        Note: The Tag contents is not case sensitive.




   ***  Van Westendorp's Price Sensitivity Meter  -  References  ***
    http://en.wikipedia.org/wiki/Van_Westendorp's_Price_Sensitivity_Meter 
    Another approach:  http://www.5circles.com/van-westendorp-pricing-the-price-sensitivity-meter/
    Google search:  Van Westendorp analysis
    Contrarian opinion from MMR Research, also some more pricing graph examples:  Why You Should (Almost) Never Use the van Westendorp Pricing Model

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