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Morristown, NJ, November 25, 2000 -- Sensory Computer Systems today announced the newest release of the Sensory Information Management System 2000 for Windows/95/98/NT/2000, SIMS version 3.2, a program that fully automates the collection and analysis of sensory testing and market research data. Unmatched power, flexibility, and speed combine to make SIMS the perfect automation tool for any Sensory or Market Research department. SIMS integrates all phases of consumer research testing, including the design, execution, and analysis functions, into a simple and flexible software program that saves time and money.

"SIMS increases productivity in every step of the sensory and market research testing process, " said John Ream, managing director of Sensory Computer Systems. "And, with the immediate results SIMS offers in the form of statistical reports and graphs, test administrators no longer have to spend valuable time inputting and analyzing test results. "

Beginning with the design for descriptive, affective, discrimination and consumer tests, SIMS allows users to work in an easy question and answer format. This format specifies sensory test standards including presentation methods, rotation plans (both complete and incomplete block designs), and randomization.

Wizards, menus and pop-up lists simplify complex user choices. Once a test is designed, test administrators can conduct a sample session right on their workstations, allowing them to quickly identify problems and refine test procedures. SIMS automates data collection, speeds input and reduces errors by both testers and sensory technicians. SIMS also improves data quality by eliminating keypunch errors and missing data.

"We can now offer our customers a cost-effective way to get the quickest most accurate results possible, " said Paul Lichtman, Director of Strategic Planning for Sensory Computer Systems. "SIMS is truly what the Sensory Testing and Market Research Testing industry has needed for a long time. "

Founded in 1986, Sensory Computer Systems clients already using SIMS include Procter & Gamble, Gillette, Pepsi, Nestle, Avon, Nabisco, Warner-Lambert, Pizza Hut International, RJR Tobacco, Firmenich, Taco Bell, Fort James Corporation, U.S. Army, Takasago, Reckitt & Colman, University of Maine, Utah State University, Cosmair Cosmetics, Reckitt Benckiser, Loreal, Pfizer, and many more.

For more information on SIMS , call Sensory Computer Systems at (800) 579-7654, or e-mail at

Contact: John Ream
Managing Director